Frederik Hendriklaan, known as 'The Fred' by the locals, offers shopping for every taste or people-watching from a sidewalk cafe on one of the tree-lined streets. Located in the Statenkwartier district near the Yugoslavia Tribunal and Gemeentemuseum The Hague, it's a popular haunt for expats and locals alike.
The Frederik Hendriklaan is one of the most beautiful streets in The Netherlands. The lane is approximately 800 meters long with a large variety of shops in the categories of food, non-food and restaurants. On both sides of the lane there is a huge variety of shops to meet one's daily needs. The street is comprised of a variety of approximately 125 shops. The wide range of shops includes: Leisure, hobby shops, home furnishings, bedroom accessories, gifts, food, drink, offices, travel agencies, and much more.
The majority of the businesses located in The Frederik Hendriklaan are independently owned establishments, a few are chain stores or franchises, and a small number are head offices. So, the small, independent entrepreneur is well represented and often highly specialized. It is noteworthy that 67% of the businesses have been established for more than 10 years in "the Fred" (as the Frederik Hendriklaan is referred to by natives of The Hague, or "Haagenaars")
The strong attraction of the Fred lies in the fact that the selection of what the shops have to offer runs deep and wide. The extensive know-how, personalized approach of the personnel, and the quality and diversity of the products stand central. It is with good reason, that there is a huge clientele. Many of the shops in the Fred have been awarded highly sought after national prizes.
The Fred is a unique shopping street which lies in the Statenkwartier of The Hague. It possesses an old world charm with its beautiful faÃ§ade and stately architecture. It is situated between the many embassies, the Omniversum, the Museon, Gemeentemuseum Den Haag (The Hague's Municipal Museum), The Netherlands Congress Center, and Madurodam. Additionally, there are several hotels in the area, and on the Fred itself, which help to assure that the many visitors can find their way to the Frederik Hendriklaan